ENGAGement
engaging with the public sphere on social media platforms
The Royal Opera House have an impressive social media following - achieved through consistent interaction with their virtual audiences on Twitter and Facebook.
During the Live Cinema Events (and their Free Live Outdoor Opera Screenings) they interact with their audiences.
Segments of the broadcast (during intermissions) are devoted to drawing attention to the viewership who experience the performance outside the walls of the opera house. This is achieved by screening ‘tweets' sent to them and conducting live interviews with audience members (for the live outdoor screening).
